Take for instance, the character Solas from Dragon Age: Inquisition. His name is dervied from Irish decent, and literally meaning "light", "flame", or "beacon". His role in the game is to guide the main protagonist, and as you learn more about him, the name becomes that much more fitting. Finding this out was mind blowing, because it added a whole new level to his personality.
However, not everything in mircostyle is as well thought out. I am speaking, of course, of my least favorite thing;
Nothing can be new and improved. They are either one or the other. The product is brand new, or it's been improved upon. It can't be both. However, we see it adverts all the time, because it sounds good. It's so common, people don't even think of it as an issue.
As I write this post, I'm discussing with my friends the phrase. They had never even thought about it, that's how engrained it is.
Sometimes, microstyle is super cool and smart. Sometimes it's not.
You raise a good point, which reminds me of how advertisers jump on health trends: "now with whole grains" (for a product that is exactly the same and always had whole grains, and corn is a whole grain) or "gluten-free." This is all part of that "new and improved" label. If it is improved, does that mean the prior product was bad? And you are right--it cannot be both. So few actually question this. And it's one of those claims that can be put on a product that has been very minimally changed or not changed at all.
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